Summary

In 2013, Graphictank embarked on an exciting journey with My Cuppa Tee, a prominent player in London's nightlife scene known for hosting unforgettable events. From the outset, we shared their vision of creating unforgettable experiences and attracting a diverse audience to their events. However, as the years went by, it became clear that their brand needed a refresh to stay relevant in an ever-evolving industry.

The Solution

With a deep understanding of My Cuppa Tee's identity and audience, we set out to breathe new life into their brand. Our first step was to conduct extensive market research and analysis to identify emerging trends and audience preferences. Armed with this knowledge, we developed a comprehensive rebranding strategy that would resonate with both existing fans and new audiences.

Central to the rebranding effort was the creation of a fresh, modern visual identity that reflected My Cuppa Tee's dynamic and inclusive ethos. We crafted a bold new logo and brand assets that captured the energy and excitement of their events while maintaining a sense of sophistication and professionalism.

In addition to the visual overhaul, we implemented a strategic approach to their flyers and social media presence. Leveraging engaging visuals and compelling messaging, we curated content that not only promoted their events but also fostered a sense of community and anticipation among their audience.

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We are in the process of developing…

• New Logo
• Landing page
• Flyers
• Social Media

Using the following tools:

• Illustrator
• Motion graphics
• Webflow
• HTML
• Print
• Photoshop

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The Conclusion

The rebranding of My Cuppa Tee marks a new chapter in their journey, one that reaffirms their position as a leader in London's nightlife scene. With a fresh visual identity and an invigorated online presence, they are poised to attract a new generation of party-goers and solidify their status as a must-visit destination for big nights out.

At Graphictank, we're proud to have played a role in My Cuppa Tee's evolution and are excited to continue supporting them as they continue to push boundaries and redefine the nightlife experience.

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